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How to Attract More YouTube Visitors and Maximize Engagement




YouTube is the second most visited website with more than 1.9 billion active monthly active users. The website surpasses Facebook when it comes to attracting the number of visitors. Additionally, the statistics suggest that people are spending about six hours consuming video on a regular day. The binge-watching trend is on-going, and it is an opportunity for businesses to utilize these tendencies and use them for marketing their products or services.
Here we will look at how to market your YouTube videos and attract a maximum number of visitors for your videos and sell your products and services with ONPASSIVE. Moreover, it is essential to engage your potential customers or visitors, even if you don’t make direct sales of your products or services.

1.       Write short yet engaging titles

Titles of videos need to be highly attractive that would make the visitors click on the video and consume its content. People crave for attention-grabbing titles, and there is no reason you shouldn’t have one. Write titles that compel the visitors to click on your video. Keep the titles short and crisp. But, create titles that have an ‘in-your-face’ message or make it mysterious enough for users to check the video out. However, don’t make it unrelated and irrelevant to your video content. ONPASSIVE YouTube channel has published videos that have attractive titles.

2.       Make your video optimized for SEO

All your video titles, hashtags, keywords, video description, should be optimized for SEO, in addition to being crisp, in-your-face, and tempting for visitors. However, also take note that for your video to appear in the YouTube search or recommendations, the videos should carry keywords that are relevant to your video. ONPASSIVE YouTube channel focuses on SEO and ensures their video appear even on Google searches. Also, the Google search recommends your videos if your video is optimized for SEO, and this will bring in more views and engagement to your videos.

3.       Create videos that your audience likes

Yes, we know your videos should speak your brand’s message. However, dictating to your consumers about your products is an obsolete way of marketing. The consumers today have endless choices and will check them out only if they like the marketing communication. YouTube being a part of marketing communication, it is essential that create content that is liked by your audience. ONPASSIVE strictly creates videos that are liked by its audience. How to identify if the audience likes your content, you ask? Look at your older videos and see the engagement metrics, considering the video is optimized for SEO. Also, you can check the ONPASSIVE YouTube channel to get an idea of how we have evolved in making videos that are liked by our audience.

4.       Make your thumbnails hit the bull’s eye

Titles and video thumbnails go together. An attractive thumbnail is what you should create along with an eye-grabbing (and relevant) title for your video. Thumbnails, when combined with catchy titles, are more likely to be clicked than others. According to our research, there are YouTube channels that have revamped all their videos with new attractive thumbnails and have gotten more viewer engagement. ONPASSIVE YouTube videos are created with thumbnails that make our audience click it. Additionally, several consultants have posted YouTube videos explaining how thumbnails have contributed to increasing view counts and subscribers. And our research suggests those YouTubers aren’t lying, thumbnails do attract more clicks.

5.       Create a video series

To get more viewers to watch them your videos in a row, you should give something in each of your videos that will compel them to watch other videos. We are not talking about a simple recommendation about other videos and interlinking them. Here we are suggesting you create a series of videos on a selected topic or domain and make videos that will explain every detail of the aspect. To make it appealing, create a video series, and hook each video with its next with a cliffhanger. The approach will likely create a fan following for a series (if the content is also engaging) and increase repeat viewers and increased subscribers and watch time.


6.       Promote your YouTube videos via other channels

Your video promotion should not be restricted to YouTube. To make your brand reach farther, utilize your fan following from other social media channels like Facebook, Twitter, LinkedIn, Instagram, and more. When your YouTube video is published, spend enough time and resources to post an update with the video link to help attract more visitors for your videos. Our ONPASSIVE videos are promoted in all of our social media channels.

7.       Tease your audience

You need to rake your audience’s curiosity by teasing them with short teasers. You can post a snippet of your video on your YouTube channel and other social media channels. Update all your social media stories (Facebook story, Instagram story, and YouTube community posts) with short videos. The approach will tease the audience and remind them to watch the video when released. ONPASSIVE metrics suggest that a video after a teaser will garner more views than the ones that are published outrightly.

These are some of the steps we discussed that will boost your YouTube video engagement with your viewers. And passively, it will build your brand and increase sales by bringing more traffic to your business website. Additionally, you can also do in-video branding of your products and services wherever essential. The method is more conversion-driven than cheesy ads that may get lost in the sea of other commercials.
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